Structure of Fundamentals Exam

Structure of Fundamentals Exam

The AdWords certification Fundamentals exam covers a few main topics. These include the following sections:

Section I: Introduction to AdWords

Section II: Account management

Section III: Campaign and ad group management

Section IV: Keyword targeting

Section V: Language and location targeting

Section VI: Ad formats

Section VII: Budgets and bidding

Section VIII: Measurement and optimization

Section IX: Performance

Section X: Managing multiple accounts (MCC)

Each section includes a summarized outline of the main topics covered along with a Workbook Quiz. There's a practice exam to take at the end.

The Fundamentals exam covers the basics of both the Search and Display Networks.  Once you've passed the Fundamentals exam, you'll still need to pass one of the advanced exam topics like the Search Advanced or Display Advanced. You only need to pass one of the advanced exams.  Ultimately, you need to pass two exams to become certified.

Everyone has to take the Fundamentals exam. Because the advanced exams build on the basics you'll learn in the Fundamentals exam, it's the exam you should take first.

We've poured through the AdWords Certification Fundamentals Exam knowledge center and put everything together in this organized guide. We've also cross-checked actual exam questions and included the relevant information for you. And lastly we've created workbook quizzes for each section that cover what you need to know to pass the exam. These quizzes are in true/false and fill-in-the-blank format. We've also included practice exam questions for you that are very similar to actual exam questions you may see on your exam.

The guide was written in mid-2013 so the further you get away from this date, the more likelihood you have of encountering test questions or material not covered in this guide.

However, it will still be of use to you as many of the AdWords Fundamentals have been the same since the program first started. But it's definitely a good idea to review their knowledgebase along with this material if you have the time.