Google Adwords Ads Status

Ad status

A description of whether an ad is able to run, and if so, whether there are any policy restrictions on how or when it can run.

• See your ad's status listed in the Status column on your account's Ads tab. Hover over the speech bubble icon  to see more about that status and what it means for your ad.
  
• Ad statuses that you set
  • Paused or Deleted -- The ad can't run because you stopped it or its ad group or campaign. You can resume it anytime you like.
  • Pending -- The ad hasn't started to run yet because its campaign has a start date in the future.
  • Ended -- The ad stopped running because its campaign's end date passed.
  If your ad campaign or ad group has a certain status, that status will be used for your ad rather than any of the ad statuses below. For example, if your campaign is paused, your ad status will be "Campaign paused." See the list of campaign statuses.
• Approval status
  After you create or edit an ad, it goes through a review where we check if it follows our advertising policies. Your ad has one of several approval statuses during and after our review:
  • Your ad is still being reviewed (usually takes 1 business day):
    • Under review
    • Eligible
    • Not yet serving (video ads)
  • Your ad has been reviewed and can run:
    • Approved
    • Approved (non-family)
    • Approved (adult)
    • Approved (limited)
    • Serving (video ads)
  • Your ad or site doesn't follow our policies and can't run:
    • Disapproved
    • Site suspended
    • Not serving (video ads)
    • With issues (video ads)

  Tip

  If you can't see your approval status because another status is showing (like "Campaign paused"), enable thePolicy details column. Then you'll always be able to see the ad's approval status.