Campaign status

A status for your ad campaign that describes whether or not its ads can run at the moment.

• For each of your ad campaigns, you'll see information about its current state listed in the "Status" column in the "Campaigns" tab of your Campaigns page.
• A campaign's status affects all ad groups and ads within it. For example, when you pause a campaign, all ads within the campaign stop showing.
• Here are the campaign statuses that you might see:
• Eligible -- The campaign is running and able to show its ads.
• Paused -- The campaign and its ads aren't running because you have paused it. You can resume the campaign whenever you'd like to run its ads.
• Deleted -- The campaign and its ads aren't running because you have deleted it. You can resume the campaign whenever you'd like to run its ads.
• Ended -- The campaign has passed its end date, so its ads are no longer running. You can change the end date any time.
• Pending -- The campaign has a start date in the future, so its ads have not started running yet. You can change the start date any time before it's reached.
• Limited by budget -- The campaign is active and can show ads, but not as often as it could due to budget constraints. You can place your mouse over the bubble next to this status to see your recommended budget.

Campaign status	What it means	Next step
Eligible	Active and can show ads.	If your campaign is marked "Eligible" but you’re still not seeing your ad, find out why and fix it.
Paused	Inactive because you paused it. Pausing a campaign means that your ads don't show or accumulate new costs until resumed.	Find out how to resume your campaign.
Deleted	Inactive because you deleted it. Deleting a campaign means that ads don't show or accumulate new costs until re-enabled.	Find out how to re-enable your campaign.
Pending	Inactive but scheduled to begin at a future date.	Find out how to change your campaign’s start date.
Ended	Inactive because it's past its scheduled end date.	Find out how to change your campaign’s end date.
Suspended	Inactive because your prepaid account balance has run out. Suspended accounts don't show ads or accumulate new costs until additional funds are added under "Billing."	Find out how to add funds to your pre-paid account balance.
Limited by budget	Active, but showing ads only occasionally due to budget constraints. You can place your mouse over the bubble next to this status to see your "Recommended budget."	Learn more about budget recommendations, then adjust your campaign's budget.