QUALITY SCORE PLAYS A VERY IMPORTANT ROLE IN DECIDING THE POSITION OF YOUR AD ON GOOGLE ADWORDS PLATFORM. BETTER QUALITY SCORES MEANS HIGHER POSITION ON THE GOOGLE SEARCH RESULT PAGE (SERPs)/or lower cpc (cost per click). in both the cases it is very BENEFICIAL for the advertiser.
WHAT IS QUALITY SCORE?
In Google Adwords Quality Score is a rating of 1 to 10 provided by GOOGLE on the basis of how relevant your Ads Google feels for a particular search term.
They user Click Through Rate (CTR), Ad Relevance, and Landing Page (LP) relevance to determine the Quality Score of your Ad. In simple term, I'll say you would get better Quality score for your Ad if it is Relevant and the Landing Page of your Ad is also relevant.
Quality Score is Extremely important to decide the position of your Ad on Google Adwords Platform. This determines how often you're shown and what would be the CPC (Cost per click) for your Ad.
HOW QUALITY SCORE AFFECTS AD RANK
In Google Adwords, if you think that only the highest bidder wins the better position, you need to re-think and change your opinion. Here, the winning position is decided by the Quality Score of your Ad. So, if your Ad has a low Quality Score, you would not win the better position no matter how much you pay and how frequently your Ads are being shown on Google.
The below info-graphics will help you to know how the Quality Score is important to get a better Ad Position.
HOW QUALITY SCORE AFFECTS COST-PER-CLICK
If an Ad has low Quality Score then Advertiser will have to pay several times for per click as compare to another advertiser with an Ad with a very good Quality Score. Thus, Quality Score is a great factor to decide your ROI (Return On Investment) and decides how beneficial your Ad is.
The following infographichs will illustrate how Quality Score affects the CPC (Cost Per Click) for an Ad.
So what you say.....................? who rules Quality Score or Bidding/CPC (Cost Per Click)?
Do share your opinion or any tricks or suggestion to improve the Quality Score of Ad.
Thanks!
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